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Blog - Brand identity design

Free AI logo generators. Are they worth the risk?

July 13, 2025

Using a free AI logo generator might seem smart — until your logo turns up 50km away on a competitor’s sign. Here’s why custom logo design protects your brand (and your reputation).

When, why and how to update your brand identity

June 20, 2025

Your brand identity is more than just a logo — it’s the face and personality of your business, differentiating you from your competitors. But even the most established brands need a refresh now and then.