What makes a great web designer (it’s more than just good looks)
When it comes to launching or revamping your website, choosing the right web designer can make all the difference — not just in how your site looks, but how well it works to grow your business.
If you’re based in Wellington, you’re in luck. There’s a thriving creative scene here, but that also means more choice and sometimes more confusion. So how do you pick the right partner to bring your website to life?
At Summit Creative, we specialise in helping service-based businesses find clarity, connect with their audience, and climb towards their business goals with thoughtful, strategic web design. Here’s our guide to finding a web designer that’s the right fit for your business.
1. Start with strategy, not just style
A good-looking site is nice but a strategic website is powerful. The right web designer should take the time to understand your business, your goals, and your customers. They should ask smart questions and offer solutions that go beyond design trends.
At Summit Creative, we believe your website should work as hard as you do. That’s why every project starts with a deep dive into your brand, your offer, and your audience so we can design with purpose.
2. Look for a proven process
A professional web designer will have a clear, step-by-step process — from discovery and planning through to launch and support. This helps avoid scope creep, missed deadlines and hidden costs.
We guide you through every step of the journey with clarity, transparency and expert advice. Our streamlined process makes the project feel manageable, not overwhelming.
3. Prioritise local expertise
Working with a Wellington-based web designer means they understand the local market, your audience, and even your competitors. It also makes communication easier, timelines more realistic, and support more accessible.
Being local means we’re in your time zone, we understand the business landscape, and we’re just a coffee away if you need to talk things through.
4. Check for ongoing support
Your website shouldn’t be something you launch and forget. Look for a web designer who offers training, updates, and support after launch, especially if you’re not technically minded.
We don’t just hand over the keys and disappear. Summit Creative offers training, tutorials and ongoing support, so you always feel confident managing your site, or we can manage it for you.
Here are a few warning signs to watch out for:
5. Avoid red flags
- Vague pricing or unclear timelines
- No mention of mobile optimisation or SEO
- Cookie-cutter templates with no customisation
- Lack of testimonials or a portfolio
In Summary
Choosing the right web designer in Wellington means finding someone who understands your goals, guides you through the process, and creates a site that helps your business grow. At Summit Creative, we bring clarity, strategy and creativity together to help you reach new heights online, without the overwhelm.