If you’re looking for affordable web design in Wellington, it’s important to understand what goes into the price of a website, what your options are, and why investing in the right solution now can save you time and money later.
One of the first questions most business owners ask when planning a new website is: how much will it cost? The answer? It depends — but we can help you break it down.
At Summit Creative, we design thoughtful, strategic websites that help service-based businesses grow. Here’s what you need to know about the real cost of web design in Wellington and what you’re paying for.
1. The website design cost in Wellington: a general guide
Prices can vary significantly depending on the complexity of the site and who you hire, but here’s a rough guide to what you can expect in the Wellington market:
- DIY platforms (like Wix or Squarespace): $0–$500 per year (excluding your time)
- Template-based sites from freelancers or small studios: $2,000–$5,000
- Semi-custom or small business sites with basic strategy: $5,000–$8,000
- Custom website (tailored strategy, content, design, development): $8,000–$15,000+
Your final cost will depend on the number of pages, functionality (like booking forms or ecommerce), integrations (such as CRMs or email marketing tools), and whether you need brand messaging or copywriting.
2. DIY vs template vs custom: what’s the difference?
Let’s break down your main options and what they mean for your budget and results.
DIY website builders
Platforms like Wix, Squarespace and Shopify are cost-effective to start, but come with limitations. You’ll be designing and managing everything yourself — which means spending your own time learning how to use the tools and troubleshooting issues.
They’re often not well-optimised for SEO, and design flexibility is limited. It’s an option, but rarely the best long-term investment for a service-based business.
Template-based websites
Some web designers offer pre-made templates tailored to your brand. These can be a good middle ground if your budget is tight and you need to launch quickly.
However, they don’t always reflect your unique brand strategy or business goals, and you may outgrow them faster than expected.
Custom website design
A custom website approach means everything is built around your business goals, your audience, and your brand. From user experience to visual design, content, and SEO, every element is intentional.
At Summit Creative, we specialise in custom websites for service-based businesses who want to stand out, attract the right clients, and grow with confidence.
3. What are you actually paying for?
Here’s what goes into the cost of a professionally designed website:
- Strategy: understanding your goals, audience, and business model
- Sitemap and structure: planning user journeys and calls to action
- Content: copywriting, content planning, SEO optimisation
- Design: visual layout, brand consistency, responsive UX
- Development: turning your design into a fast, secure, functional site
- Support and training: post-launch support and updates
When you invest in affordable web design in Wellington, make sure it includes more than just the visuals — otherwise, you’re paying for a digital brochure instead of a business tool.
4. How to get the most value from your website budget
No matter your budget, the key is getting clear on what you need — and what success looks like.
- Focus on goals, not just looks
- Prioritise strategy over shortcuts
- Work with a designer who understands your business
At Summit Creative, we’re transparent with pricing, flexible with packages, and focused on long-term results. We offer affordable web design in Wellington that combines clarity, creativity and conversion — without cutting corners.
In summary
Website prices vary, but value matters more than cost. Whether you’re after a small brochure site or a full custom website experience, investing in the right foundation now will pay off later in leads, trust, and growth.
If you’re looking for affordable web design in Wellington with a strategy-first approach and no hidden costs, Summit Creative is here to help you reach the next level, online and beyond.