When Jude took over skincare clinic, Absolute Bliss, she saw an opportunity to make the business truly her own. A new lease opportunity gave her the perfect moment to refresh the brand and reopen in a larger space with a true glow-up.
Her goal? To create something that went beyond beauty. A brand that embodied balance, calm, and holistic care.
She imagined a space where skin, beauty and wellness weren’t treated as separate services, but woven together into one nourishing ritual. Our job? To bring that vision to life and build a brand that felt just like the experience she wanted to offer.
With a tight timeframe and a clear direction, we moved quickly. The new logo and brand identity were developed within a week. In just three weeks, the brand rollout was complete, spanning everything from interior fit-out and signage and stationery to a softly immersive web design.
The new brand identity balances structure with softness. Think: earthy sage tones, sensual typography, spacious layouts, and a logo that arches like a deep exhale. Every touchpoint feels intentional, from the gentle curves in the gift vouchers to the understated elegance of the street signage. It’s beauty, minus the noise.
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