Rocket has been a cult classic since 1989, best known for its fiery Rocket Fuel Sauce. When Taylor Preston acquired the brand, they saw an opportunity to reignite its potential—refreshing the look, refining the story, and launching Rocket into a bold new era on supermarket shelves.
Our mission? Give Rocket a makeover to make people stop, smile, and maybe raise an eyebrow. The new direction needed to be punchy, playful, and proudly not-your-average meat brand.
The new Rocket branding tips its hat to the original while launching into a bold new orbit with illustrated packaging that stands out in a sea of sameness. Inspired by the pulpy drama of 1950s sci-fi, each design bursts with colour, character, and cheeky space puns—bringing energy, humour, and adventure to the meat aisle.
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