The Shutter Family is a new Lower Hutt-based business offering refined window treatments for house-proud Wellingtonians. To launch with impact, they needed a full brand identity and website that reflected their attention to detail and elevated aesthetic.
A timeless identity with a local touch
We began with a logo designed to balance sophistication with a sense of home—classic, versatile, and quietly confident. To bring a distinctive New Zealand flavour, we paired it with hand-drawn Silver Fern illustrations, adding personality and local charm across the brand suite.
An inviting presence—online and in-home
To showcase The Shutter Family’s beautiful product range, we designed a sleek, user-friendly website with strong visual flow and intuitive navigation. The result is an online experience that feels just as curated as the spaces their shutters will live in.
A refined brand made to last
From identity to launch, every element was designed to support a confident, long-term presence in the interiors market. The Shutter Family is now well positioned to grow its reputation as a go-to for timeless window treatments in Wellington homes.